The other morning I visited a coffee shop to work a bit between appointments. The employees greeted me with huge smiles and great excitement, as though they were thrilled to serve me. The feeling makes me want to go back to that shop and to tell others to go there as well. At the request of another client, I went to that same location later in the day for our appointment. There were different employees than the morning shift. One employee didn’t even make eye contact with me, the other employee who took my order did so begrudgingly, as though I were a bother. Had I not experienced the morning staff, it’s quite possible I would decide not to return to that coffee shop and would find another who appreciated my business. Know this: To the customer, each and every employee is viewed as that business and not necessarily as an employee of the business. Everyone on your team impacts the success – or failure – of your business. How is your team making your customers feel?