Has your company established your Core Values? You know, those Values that define the fundamental beliefs and guiding principles of your organization. If the answer is yes, are you and your team actually LIVING those Core Values? Living the behaviors is critical. Rewarding those who exhibit the Values and consistently implement the Values is crucial. Many, many customers have decided to do business with a business BECAUSE of the Core Values exhibited in the organization. Talk is CHEAP; you must PROVE that you believe!