Surveys show that 95% of people say face-to-face meetings are essential for building long-term business relationships, and 85% of peeps say they build stronger more-meaningful relationships during in-person meetings. Too many people are of the mindset that they can just keep up with their business via social media and scrap, or significantly reduce, the amount of time they spend one-on-one with others. NOT! We’re created as social creatures, it’s human nature. Aside from online shopping, would you want to conduct business with someone you’ve never even met or who hasn’t yet earned your trust? Social media has its’ place, yes, but to grow your business, it’s critical that you maintain personal, face-to-face contact with your prospects and customers.
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