Even though so many people dread networking – or “grip and grin’s” as a friend of mine calls it – attending events where you can meet other business people is a GREAT way to connect with potential customers as well as an outstanding opportunity to meet some really good people! People do business with people they know, like and trust, and BUILDING RAPPORT is the first step to EARNING that opportunity! Without first establishing rapport, others might look at you and think “who the heck are you?!?”, and you just might be wasting your time. Rapport is power, don’t minimize the impact it can have.