YOU'VE GOT (REAL) MAIL!
Nowadays, people rarely receive a handwritten note in the mail. The vast majority of correspondence is sent electronically. Stop and think about it; when is the last time you received something handwritten in your mailbox? Particularly, when is the last time you received a handwritten note in the mail from someone you transacted business with?
I recommend to all my clients that, to really stand out from the crowd, they should make a practice of sending handwritten notes to prospects and customers. After meeting with a new prospect, write them a note thanking them for taking the time to meet with you. After you’ve completed a transaction with a customer, write them a note expressing your appreciation for their continued business. There are many occasions when you can send a personal yet professional handwritten note. Go ahead - start sending notes and enjoy the great feedback you’ll get from those who receive them.